Content marketing produces the most memorable experiences we have online. We like, retweet and share videos and articles that capture our hearts and minds. Why is content marketing important? It…
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Every morning you scroll through your email deciding what to keep and delete. You notice an email about an upcoming concert for one of your favorite bands and stop to…
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If you are just starting out your journey of owning and running a small business, you may think of marketing as a luxury, but the data-driven nature of contemporary marketing…
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You have your audience personas identified, your case for creating content established, and your goals and metrics ready to measure. But how do you create successful content and how do…
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Tasks once handled by people are being taken over by AI and becoming automated. Manual labor teams are being exchanged for robotic intelligence. Computer systems are flying jets and operating…
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Marketing has changed. A lot. If your marketing strategy hasn’t kept up with new trends and technology, you’re losing profits to your competitors who have invested the time and money…
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The great thing about Facebook as a marketing tool is that it is mostly free, a big plus for you if you’re running a small business and don’t have a…
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Social media might seem like an odd channel for B2B strategies. Facebook, Twitter, and Instagram are more like playgrounds than platforms for formal business. But B2B has been radicalized with…
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