Do you know a great novelist? A journalist? A playwright? Do they weave beautiful sentences together, provide in-depth reporting and set amazing scenes in their writing? They’re probably still not…
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Content marketing produces the most memorable experiences we have online. We like, retweet and share videos and articles that capture our hearts and minds. Why is content marketing important? It…
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If you are just starting out your journey of owning and running a small business, you may think of marketing as a luxury, but the data-driven nature of contemporary marketing…
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If you want to be a strong content producer, you have to know how to write good content for SEO. My background is in writing. Growing up, creative writing was…
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When I first started working in search engine optimization (SEO), the landscape had just changed to a more user-focused experience, helping people find good content, not just content stuffed with…
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The first time I ever started working with keywords for a content strategy at another company years ago, I had little idea what was in front of me. I knew…
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You have your audience personas identified, your case for creating content established, and your goals and metrics ready to measure. But how do you create successful content and how do…
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The fuller an inbox, the less likely it is that any one email will stand out. That’s why it’s imperative that you craft emails that evoke excitement, necessity, and urgency.…
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Using social media as a cornerstone of your business gives you the opportunity to connect with your customers in ways other marketing methods never could. You can be informal, casual,…
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