SEO is the secret to putting eyes on your website. When done the right way, SEO boosts your ranking in search engine page results and generates free traffic for your website. It makes your website easier to find, and, more importantly, it makes your site a better and more fulfilling experience for your customers.
As an SEO expert, we use Google-approved tactics along with our years of results-proven experience for producing website traffic, helping websites climb to the top of search results, and refining the user experience for your website.
Our strategy consists of every essential part of SEO including educating you on our techniques so it’s clear what we are doing for your business and why.
“I saw nearly a 200% increase in organic search engine visitors within the first couple of months after optimizing my website. Focusing on localization and keywords that matter has made a big difference. People are actually coming to my practice because they are finding my website.”
~Dr. Healey, Bodyworx Health Studio
of B2B researchers who are online use search specifically to research business purchases
(Source: Google)
Keyword Strategy and Planning
If your website doesn’t have the words people enter into search engines, you’ll never acquire all the traffic you could otherwise have.
Certain words and phrases define your industry, and particular words and phrases define the corner your business specializes in. We investigate the most important keywords to your business, those that people are using to search, and focus them as mainstays of your website content.
When your audience searches for these words, they’ll find you.
Our keyword strategy consists of several phases:
Keyword Research
This is where experience matters most. We do the legwork by looking through thousands of keyword opportunities to find those that best apply to you and are actually achievable.
Competitive Analysis
What keywords are your competitors using, and in which ways? We dig up all of the keywords others in your industry are benefitting from and apply them to your advantage.
Site Structure/Keyword Mapping
Keywords can’t be inserted at random. It needs to be a deliberate, strategic process. We organize keywords and web pages into a site map ensuring the right words get placed on the right pages.
Content Audit
Is the existing content on your website in desperate need of a tuneup? We evaluate the content on every page and make suggestions for updates wherever they are needed.
Keywords also dictate the tone and direction of your website. A carefully chosen selection of words makes it easy to pitch yourself conveniently and effectively to website visitors, both new and old.
On-Page Optimization
We optimize all of your webpages for easy browsing and keyword focus, making it easy for search engines to crawl your site and display important information in search results. Most importantly, this improves the customer journey your site offers and makes it simpler to browse.
Content Optimization
We’ll recommend or create website content centered around your chosen keywords. This makes it easy to find in search engines and a resource for your audience’s interests.
Title Tags & Meta Descriptions
Typically overlooked, these are a primary tool in search results providing the first impression attracting visitors to your website. We ensure they’re well written, keyword focused, and the appropriate length so you can get the most out that impression.
Readability Updates
People read differently online than they do on other mediums. We make sure your content keeps in line with web standards in regard to sentence length, paragraph length, and keyword focus.
Interlinking
Your webpages are all part of a greater whole, and they need to act like it. Linking from one page to the next in content reinforces to search engines how they are related to one another, placing greater importance on them and improving navigation. It’s a tactic not often used in SEO strategies and, when done right, can give you a major advantage over the competition.
Image Optimization
Sloppy image formatting ruins an entire webpage. If not done properly, they can dramatically slow down loading speeds and degrade accessibility which, in turn, can impact search engine ranking. We format images to look good visually, load fast and to let search engines crawl them with alt tags and descriptions.
Business Information Consistency
Information about your business gets scattered and disconnected online easily. Potential customers may lose trust in your business if they find your information online is wrong. If you don’t have control of your business information, customers and even competitors can suggest changes that may not be correct. Misinformation then ends up shared to other directories online. We create a reliable listing of all of your essential business details on your site and across the web:
- Name, address, phone number, and hours
- Business description, logo, and photos
- Menus, staff bios, product and service lists
- Controlled information across 60+ sites and apps
- Consistent social media profiles
- and more
We clean up any of your duplicate and outdated listings of your business that might still be floating around and turn your existing listings into marketing tools. Use a Featured Message to highlight special offers or drive registrations or form fills.
Technical SEO
The back end of your website needs careful maintenance and attention, or else it could create confusion for search engines or other cause other complications. Technical SEO is one of the top priorities for search engines because it has a major impact on how convenient it is for people and search crawlers to browse your website. We apply a variety of tactics to make sure your website runs smoothly:
- Site structure
- 301 redirects
- Software recommendations and configuration
- XML sitemaps
- Crawling errors and issues
- Robots.txt files
- Canonical programming
- 404 pages
- Code audits and corrections
- Speed and performance optimization
- Security issues and warnings
Analytics Monitoring for Ongoing Efforts
SEO doesn’t count for much unless it yields positive results for your business. We track all of your SEO data and make changes to your strategy depending on how your site is performing. These ongoing efforts may include:
- Additional keyword research updates
- Editorial calendar production
- Supporting content recommendations
- New content optimization
- Content flow updates
- Social media sharing
- Coaching calls