There are a lot of distractions online-videos, gifs, social media feeds-but none of them has a greater influence as part of a digital marketing plan than an expertly-crafted email marketing strategy.
Our affordable email marketing plans are geared to generate more email opens and more readers taking the actions you want. We can provide your business with an email strategy and campaigns that generate leads and improve customer engagement.
“(DT Squared) regularly creates templates for our marketing and newsletter emails that have boosted our click-through rates significantly.
Working with Tim has elevated our understanding of substantial marketing initiatives. He always offers advice, makes suggestions, walks us through unknown territory…”
~Zander, CADsoft Consulting, Marketing Communications Coordinator
of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”
(Source: Marketing Sherpa)
Engaging Email Marketing Campaigns
Do you want to promote a product or a service? What about a special offer or deal? We create wholescale email campaigns of single or multiple messages that propel people into action. We’re talking data-driven, world-class email campaigns that increase open and click-through rates and provide real ROI.
Campaign development consists of:
- Campaign concept creation
- Copywriting
- Design
- Development
Sending announcements through email is not enough. It’s a unique form of communication that requires careful planning and experience to be effective. We make email effective.
Dynamic Email Marketing Strategy
Every email campaign has to come from a greater whole. We work with you on an overarching email marketing strategy that entices people open your emails, engage with your business, and keeps them coming back for more.
Strategies can include:
- Email subscriber generation
- Welcome email strategy
- Drip email marketing and automation
- Targeted email campaigns
- Re-engagement campaigns
Any competent strategy needs continuous refinement. We make sure your email strategy evolves as your business moves in new directions and into new markets.
Ideal Custom-Designed Email/Newsletter Templates
Generic email and newsletter templates often don’t have the capability and resources to represent your company’s message well. That’s why we offer to create custom, mobile-responsive templates for you to use in your email marketing system for any occasion.
Your email templates absolutely need to represent your business well. That’s why each template is regularly tested, tweaked, and refined to stay aligned with the tone of your brand, and in turn, your consumers’ trust.
Captivating Email Marketing Messaging
You have something amazing to tell your clients, but you don’t know how to say it. We convey your message with attention-grabbing email subject lines, headlines and copy that announces it loud and clear. All email marketing copy we create balances your brand style and proven email-centric copy techniques that drive up open and click-through rates.
Eye-Catching Landing Page Development
A landing page is the meat of any successful email campaign. Our process guides your readers from your email to a standalone web page, or landing page, that contains your offer. This helps us monitor the effectiveness of any of your campaigns, and it helps you enjoy the tangible results of your offer, whether it’s new conversions, registrations, or subscriptions.
How can we boost your email marketing? We can…
- Draft content for your email campaigns.
- Offer our expert guidance for setting up and managing your own email marketing.
- Design quality standardized emails based around your products/services that you can send out regularly.
- Create a custom, mobile friendly email or newsletter template.
- Build an email campaign concept around your branding.
- Set you up with or manage your email marketing platform.
- Design and produce landing pages for your email campaign.
- Do all of the above and more…
