When’s the last time you bought something online without reading reviews of it first? The most polished product images and elaborate advertising is less effective at winning the hearts of…
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Closing a deal with a new customer is a great feeling. A customer continuing to do business with you is a better feeling. And a customer choosing you for every…
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If you are just starting out your journey of owning and running a small business, you may think of marketing as a luxury, but the data-driven nature of contemporary marketing…
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You have your audience personas identified, your case for creating content established, and your goals and metrics ready to measure. But how do you create successful content and how do…
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Tasks once handled by people are being taken over by AI and becoming automated. Manual labor teams are being exchanged for robotic intelligence. Computer systems are flying jets and operating…
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Marketing has changed. A lot. If your marketing strategy hasn’t kept up with new trends and technology, you’re losing profits to your competitors who have invested the time and money…
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