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Illustration of someone working out a keyword mapping strategy on a laptop
What Is a Keyword Map, and Why Do You Need One? 1920 600 Tim Ward
  • Tim Ward
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What Is a Keyword Map, and Why Do You Need One?

The first time I ever started working with keywords for a content strategy at another company years ago, I had little idea what was in front of me. I knew keywords were important, and that they had to be on our company website, but what else? Do I just slip them into whatever web pages…

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man distributing content on the street as part of a content marketing strategy
Essential Steps for Creating an Effective Content Marketing Strategy 1920 600 Zander Buel
  • Zander Buel
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Essential Steps for Creating an Effective Content Marketing Strategy

You have your audience personas identified, your case for creating content established, and your goals and metrics ready to measure. But how do you create successful content and how do you ensure it has a future? The key to creating a content marketing strategy that drives engagement with your brand—and ultimately profit for your business—is…

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Hot coffee with cream and sugar accompaniments
Local SEO Ranking Factors You Need to Know 1920 600 Tim Ward
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Local SEO Ranking Factors You Need to Know

In the first week of my old jobs, I searched on Google for nearby coffee shops. The closest one I could find in the search results was three miles away. Every day at 10:00 am, I’d hop in my car and make the roundabout six-mile drive for my hot brew, eating up anywhere from 10…

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artificially intelligent android sitting in chair with a glint in its eye
6 Examples of Artificial Intelligence in Marketing That Will Make Your Business Stronger 1920 600 Zander Buel
  • Zander Buel
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6 Examples of Artificial Intelligence in Marketing That Will Make Your Business Stronger

Tasks once handled by people are being taken over by AI and becoming automated. Manual labor teams are being exchanged for robotic intelligence. Computer systems are flying jets and operating entire factories. The self-driving car has hit the road and is on the verge of becoming a worldwide phenomenon. The Apple assistant Siri gives us…

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digital pen and pad capturing digital marketing ideas
How Digital Marketing Helps Your Business Grow 1920 600 Tim Ward
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How Digital Marketing Helps Your Business Grow

Marketing has changed. A lot. If your marketing strategy hasn’t kept up with new trends and technology, you’re losing profits to your competitors who have invested the time and money into refining their strategies. Digital helps your marketing make more impact on your business than any previous way of marketing, and it puts more money…

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businessman with question mark posts on head and body
Quick Tips: What to Post on Social Media for Business 1920 600 Zander Buel
  • Zander Buel
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Quick Tips: What to Post on Social Media for Business

Social media platforms give you the chance to interact with your customers and audience in real time, something email campaigns and request forms can’t provide. With so much possibility at your disposal, though, it’s important that you make sure every online interaction between you and your customers count. Deciding on what to post on social…

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SEO expert holding up a keyword
5 Common On-Page SEO Issues & Solutions Small Businesses Typically Have 1920 600 Tim Ward
  • Tim Ward
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5 Common On-Page SEO Issues & Solutions Small Businesses Typically Have

On-page SEO is immediately visible to everyone surfing the web and browsing your website. Unfortunately, this also means that common on-page SEO issues are visible. Bad SEO will hurt the quality of your content and your credibility with website visitors and search engines. The good news is, they’re all readily fixable and come with reasonable…

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SEO expert reviewing the technical aspects of a website
5 Common Technical SEO Issues & Solutions Small Businesses Typically Have 1920 600 Tim Ward
  • Tim Ward
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5 Common Technical SEO Issues & Solutions Small Businesses Typically Have

If you’re just starting to dip a toe in SEO, it can be easy to stumble into one of the many pitfalls that small businesses encounter when running a website. It takes foresight and careful review to make sure every SEO box is checked for a high-value, profit-making website. But there are several major, common…

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Woman Email Marketing Super Hero
Creating a Heroic Email Marketing Call to Action 1920 600 Tim Ward
  • Tim Ward
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Creating a Heroic Email Marketing Call to Action

The fuller an inbox, the less likely it is that any one email will stand out. That’s why it’s imperative that you craft emails that evoke excitement, necessity, and urgency. When every word and direction in an email walks the reader through the steps, your marketing campaigns will be that much more successful. An email…

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