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The Do’s and Don’ts of Using Customer Reviews in Your Digital Marketing Strategy 1920 600 Tim Ward

The Do’s and Don’ts of Using Customer Reviews in Your Digital Marketing Strategy

When’s the last time you bought something online without reading reviews of it first? The most polished product images and elaborate advertising is less effective at winning the hearts of new customers than an online review. When people are thinking about buying, they trust the words of people who have bought before them. That’s why…

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icon cluster representation of customer loyalty and retention marketing
3 Winning Tactics for Customer Loyalty and Retention Marketing 1920 600 Zander Buel

3 Winning Tactics for Customer Loyalty and Retention Marketing

Closing a deal with a new customer is a great feeling. A customer continuing to do business with you is a better feeling. And a customer choosing you for every transaction before anyone else is the best feeling—and the best way to keep making money. Retention is when a customer isn’t just a one-off relationship.…

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Why is Content Marketing Important?
Why is Content Marketing Important? 1920 600 Zander Buel

Why is Content Marketing Important?

Content marketing produces the most memorable experiences we have online. We like, retweet and share videos and articles that capture our hearts and minds. Why is content marketing important? It captivates people in ways that traditional advertising can’t. Companies know it works. Content keeps up glued to our desktop and phones; we arm ourselves with…

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How to Use Local SEO to Your Advantage 1920 600 Zander Buel

How to Use Local SEO to Your Advantage

When I first started getting into SEO, I had no idea what an in-depth, immersive process it is. For all the articles out there that talk about jumpstarting SEO as part of your marketing strategy, none of them can truly prepare you for what a long, complicated process good SEO can be. If you’re a…

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Benefits of Permission-Based Email Marketing
6 Benefits of Permission-Based Email Marketing 1920 600 Tim Ward

6 Benefits of Permission-Based Email Marketing

Every morning you scroll through your email deciding what to keep and delete. You notice an email about an upcoming concert for one of your favorite bands and stop to read it. Clicking the link to find out more about the venue and discounted ticket prices get you thinking… What are the benefits of permission-based…

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5 Small Business Marketing Strategies That Work 1920 600 Tim Ward

5 Small Business Marketing Strategies That Work

If you are just starting out your journey of owning and running a small business, you may think of marketing as a luxury, but the data-driven nature of contemporary marketing makes it a necessity. Even if your business isn’t big, you can implement small business marketing strategies that work well on a budget. The magic…

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person at a desk writing good content for SEO on a laptop
How to Write Good Content for SEO People Will Love and Remember 1920 600 Zander Buel

How to Write Good Content for SEO People Will Love and Remember

If you want to be a strong content producer, you have to know how to write good content for SEO. My background is in writing. Growing up, creative writing was one of my favorite pastimes. I thought I knew all the tricks and clever ways of putting more eyes on my stories, but I had…

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SEO and Content Marketing Strategy are like milk and cookies
SEO and Content Marketing Strategy; the Two Go Together Like Milk and Cookies 1920 600 Tim Ward

SEO and Content Marketing Strategy; the Two Go Together Like Milk and Cookies

When I first started working in search engine optimization (SEO), the landscape had just changed to a more user-focused experience, helping people find good content, not just content stuffed with keywords meant to game the system. The marketing world was abuzz with lots of controversy over this. Was SEO dead? Was the phrase irrelevant? SEO…

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